This Privacy Policy describes how Northwest Eye Clinic (“we,” “us,” or “our”) collects, uses, discloses, and safeguards information when you visit our website, contact us, request an appointment, or communicate with us. Northwest Eye Clinic is affiliated with Unifeye Vision Partners (UVP).
1) Information We Collect
We may collect the following categories of information:
Information you provide to us
- Contact details (name, email, phone number, mailing address)
- Appointment and inquiry information you submit through forms or phone/email communication
- Communications you send to us (messages, questions, feedback)
Information collected automatically
- Device and usage data (IP address, browser type, device identifiers, pages visited, referring URLs, and website interaction data)
- Cookies and similar technologies (see “Cookies & Tracking” below)
Important note about health information
This website is not intended for emergency communications. Do not submit highly sensitive medical details through general website forms unless the form specifically requests it for care coordination. If this is an emergency, call 911.
2) How We Use Information
We use information to:
- Respond to inquiries and provide customer service
- Schedule and manage appointments and related communications
- Send service-related communications (confirmations, reminders, updates, follow-up instructions)
- Improve and maintain our website and services (analytics, performance, troubleshooting)
- Provide relevant information about our services (and if you opt in, marketing communications)
- Detect and prevent fraud, protect security, and comply with legal obligations
3) How We Share Information
We may share information in the following circumstances:
- Service providers: With vendors who help operate our business (e.g., website hosting, appointment systems, analytics, communications platforms). They may use information only to provide services to us.
- Affiliated entities: With UVP-affiliated entities and practices for operational, administrative, and service-related purposes.
- Legal and safety: To comply with laws, regulations, legal process, or government requests; to protect rights, property, and safety.
- Business transfers: In connection with a merger, acquisition, financing, reorganization, or sale of assets.
We do not sell your personal information in the traditional sense.
4) Text Messaging (SMS) Privacy & Terms (DCA / 10DLC)
If you opt in to receive text messages from Northwest Eye Clinic, we may send SMS messages such as appointment reminders, scheduling updates, post-visit instructions, service-related notifications, and (if you separately opt in) occasional promotional messages.
Message frequency: Message frequency may vary.
Message & data rates: Message and data rates may apply depending on your mobile carrier plan.
Opt-out: Reply STOP to opt out at any time.
Help: Reply HELP for assistance, or contact us at 858-461-6838 or 763-398-3344, or info@nweyeclinic.com.
Voluntary consent: Consent to receive text messages is not required to receive care or services.
Critical SMS Privacy Statement
No mobile opt-in data, SMS consent, or phone numbers collected for SMS purposes will be shared with third parties or affiliates for marketing or promotional purposes.
We may share this information only with vendors, platform providers, or aggregators necessary to deliver SMS communications.
5) Cookies & Tracking Technologies
We use cookies and similar technologies to operate our website, enhance functionality, understand website usage, and improve performance. You can control cookies through your browser settings. Disabling cookies may affect some website functionality.
We may use analytics tools to help us understand how visitors use our site and to improve our services.
6) Your Choices
You may:
- Opt out of marketing emails using the unsubscribe link (where available)
- Opt out of SMS by replying STOP
- Request help by replying HELP
- Adjust cookie settings through your browser preferences
7) Data Security
We maintain reasonable administrative, technical, and physical safeguards designed to protect information. No security system is perfect, and we cannot guarantee absolute security.
8) Children’s Privacy
Our website is not intended for children under 13, and we do not knowingly collect personal information from children under 13 through this website.
9) Retention
We retain information as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements.
10) Minnesota Privacy Notice
Minnesota residents may have rights regarding their personal data under Minnesota law, subject to certain exceptions. These rights can include:
- Requesting access to personal data
- Requesting correction of inaccurate personal data
- Requesting deletion of personal data
- Requesting a copy of personal data in a portable format
- Opting out of certain processing, such as targeted advertising, the sale of personal data, or profiling in furtherance of decisions that produce legal or similarly significant effects
How to submit a request:
Email info@nweyeclinic.com or call 858-461-6838 or 763-398-3344. We may need to verify your identity before processing your request.
SMS note: Our SMS Privacy Statement above applies to all users, including Minnesota residents. Mobile opt-in data will not be shared for marketing or promotional purposes.
11) Changes to This Privacy Policy
We may update this Privacy Policy from time to time. The “Effective Date” above indicates when this policy was last revised. Your continued use of the website after changes are posted means you accept the updated policy.
12) Contact Us
Northwest Eye Clinic
Phone: 858-461-6838 or 763-398-3344
Email: info@nweyeclinic.com
